Joe Belfiore explained that the re-branding was intended to disassociate the service from the Xbox product line, making it more inclusive to non-Xbox platforms. The new brand utilized the Microsoft-owned "Groove" trademark formerly used for the unrelated product Microsoft Office Groove (now OneDrive for Business). On July 6, 2015, Microsoft announced the re-branding of Xbox Music as Groove to tie in with the impending release of Windows 10. Both services launched on October 16, 2012. With the accompanying announcement of Xbox Video, this move was intended to position Xbox as the company's main entertainment brand. ĭuring its E3 2012 press conference, and in the wake of the upcoming release of Windows 8, Microsoft announced the relaunch of the service as Xbox Music. The line of Zune players and Zune music store were somewhat unsuccessful, and the brand was largely discontinued at the beginning of the 2010s, although it continued to exist on different devices and the Zune Music Pass offered unlimited access to songs for US$9.99 per month.
The Zune Music Marketplace included 11 million tracks.
Microsoft had previously ventured into music services with its Zune brand. Groove Music was superseded by Media Player in Windows 10 and Windows 11. Its subscription service Groove Music Pass was officially discontinued on December 31, 2017, and the Android and iOS versions of the Groove Music app were discontinued in December 2018, restricting the player to its native Microsoft Store base. As of 2014, The Groove catalogue had over 50 million tracks. The app is also associated with a now-discontinued music streaming service, Groove Music Pass, which was supported across Windows, Xbox video game consoles, Windows Phone, as well as Android and iOS. Groove Music (formerly Xbox Music or Zune Music Pass) is a discontinued audio player software application included with Windows 8, Windows 8.1 and Windows 10, Windows 11. Windows 8, Windows 8.1, Windows 10, Xbox One, Xbox 360, Windows 11
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